It’s one thing to get a customer to buy once. Keeping them is a different ball game. Customer loyalty strategies are essential for maintaining long-term relationships and ensuring long term success.

Winning customer loyalty requires more than just making a sale — it requires intentional efforts to delight them and offer a unique experience.

And this comes in several ways: a unique buying experience, excellent customer service, and personalized offers.

But this is only possible if the business knows the customers and their preferences.

And since people prefer to buy items online, brands have to figure out how to learn the most about their customers without meeting face-to-face.

This is why Leta has a built-in analytics dashboard that tracks customer behavior while they interact with the businesses we power logistics for.

Here’s how it works:

• A customer visits a restaurant’s website to order some rice and chicken.
• She provides her name, number, and address for the delivery.
• Leta stores this data, along with details of her order — price, time, date, and preferred food option.
• With each visit she makes to the website, her profile is updated with new data.
• Leta analyzes this data and presents the patterns of behaviour to the restaurant.

With Leta’s analysis, the restaurant now knows:

• When this customer likes to order.
• Her preferred food options.
• The distance to her location.
• How often she buys food.

This information helps the vendor understand this customer’s preferences and how to personalize the experience for her with recommendations and special offers.

But it doesn’t end there.

Leta gathers relevant data for every customer and gives businesses an overview of how customers are interacting with their business.

Here are some key insights that can be gathered on the dashboard:

1. Returning Customers

As new orders come in, Leta updates the profiles of returning customers to show how many orders they’ve made over time.

With this, businesses know how many orders are made by returning customers.

And this tells them if they are doing a good job at retaining customers through effective customer loyalty strategies.

2. Where are customers ordering from?

For every order, Leta tracks the distance between the business and the customer’s location.

All customers within the same radius are put in the same distance bands to give an idea of how far away the demand is coming from.

This valuable insight helps businesses to decide where to focus their promotion efforts.

With Leta, small businesses now have the insights to understand their customers’ behavior and preferences.

And this makes it easier to offer a personalized experience and deliver better customer service so you can grow your business.

So, if you’re a business looking to optimize your deliveries and understand your customers better, visit https://leta.ai/get-a-rider/