E-commerce in Africa is growing fast, with projections showing it will expand at over 10% annually. This is well above the global average, hitting a value of $3.83 billion by 2029.
More businesses than ever are selling their goods via e-commerce websites and social media platforms like TikTok, Instagram, and WhatsApp.
Rising demand across retail, food, and everyday essentials has increased pressure to fulfil orders quickly and reliably. For many businesses, the last mile is the stage in the supply chain that determines whether their operation succeeds or fails.
LETA is a delivery management system built to help e-commerce businesses handle this pressure. It gives teams a single platform to manage deliveries more efficiently as order volumes grow and customer expectations rise.
Manual rider assignment slows operations and causes delays. Leta automates dispatch by assessing each order in real time and routing it to the best available rider. Factoring in location, traffic, and urgency, the system makes decisions in seconds so your team can handle more volume without adding headcount.
Leta gives your team real-time visibility into every delivery. You can track rider location, monitor delivery progress, and view the exact time an item is picked up and dropped off. Customers get real-time notifications too, which reduces support requests and builds trust.
If you’re operating across multiple branches or regions, visibility matters. Leta shows you exactly how your logistics are performing at each site. You can track order turnaround times, rider performance, failed deliveries, and zone-specific bottlenecks.
During peak periods, traditional dispatch systems break. Leta automatically detects volume surges and optimizes how orders are assigned and grouped. Orders heading in similar directions are bundled and routed through the fastest possible path.
Riders should spend more time delivering and less time waiting. Leta continuously matches available riders with new orders as soon as they’re ready. The result is more deliveries per rider, per shift.
Last-mile delivery is how goods move from a business to the end customer. It often has the biggest impact on delivery speed, cost, and reliability, more than any other stage of the supply chain. When last-mile delivery breaks down, orders arrive late, costs rise, and the customer experience suffers, putting extra pressure on support teams and damaging your brand reputation.
This final handover is the only part of the delivery experienced directly by your customers. In Kenya, factors like traffic, road conditions, fuel costs, and rural locations mean the last mile is especially challenging for e-commerce businesses.
We built LETA as a market-ready platform to manage the last-mile delivery stage at scale. Our technology helps businesses provide last-mile delivery with total control, allowing you to optimise the last stretch of the supply chain from dispatch to door.
LETA uses AI and live data to manage dispatch, routing, tracking, and delivery performance in one platform. Businesses and customers have visibility across every stage of last-mile delivery.
Orders are assigned instantly using AI-driven matching. LETA selects the driver based on location, availability, and capacity, then broadcasts the job without a need for any manual input.
Once orders are assigned, LETA calculates the most efficient routes and load plans for the delivery. The platform accounts for traffic, delivery priority, and vehicle capacity to reduce the distance travelled and shorten delivery times.
Every delivery is tracked in real time from pickup to drop-off using GPS on the driver’s phone. Orders receive a tracking ID that shows the vehicle location, so teams and customers know exactly where the order is.
Businesses can monitor drivers and vehicles from a single dashboard. LETA displays route adherence, on-time performance, and fleet activity.
Drivers collect secure payments at the time of delivery, and customers receive a PIN on their phone, which they use to confirm the payment. Transactions are recorded instantly and linked to the order with proof of delivery.
Data from last-mile deliveries is captured automatically for dispatch, routing, tracking, and delivery completion. You can use performance reports to understand costs, identify inefficiencies, and make informed decisions about the operation of your business as delivery demand grows.
LETA uses AI and live data to keep deliveries optimised and up to date. Routes are created based on distance, load capacity, and delivery scheduling. If traffic conditions change or customers make cancellations, the driver’s route updates instantly in the mobile app. This helps teams stay on schedule and cuts fuel costs as much as possible across daily operations. On average, businesses see a mileage cut of 10 to 20 per cent.
From the operations dashboard, you can see which routes use the greatest amount of fuel and where mileage could be saved. Dispatchers can also make changes to delivery assignments, combine deliveries, or reroute drivers to avoid unnecessary travel. This ensures drivers are always getting the most mileage out of their vehicle, great for both cost-saving and environmental sustainability.
Delivery of goods, from pickup to drop-off, is tracked using live GPS data from the driver’s mobile app and is displayed in the operations dashboard. Each order receives a tracking ID that opens a live tracking page for both your team and your customers, with no app download required for the customer.
LETA Track & Trace sends automated alerts at every stage, like when an order leaves, arrives, or experiences a delay, so customers and operations teams know exactly where the order is. If a delivery is late or the driver deviates from the planned route, you are alerted instantly. Dispatch teams can adjust plans or notify customers with updated arrival times so they are kept informed as much as possible.
Orders are synced from your POS or order platform into Leta.
The rider receives the job through the Leta mobile app with full delivery instructions.
The system identifies the best available rider based on location, availability, traffic, and delivery urgency.
The order is tracked from pickup to drop-off with visibility for both operations and customers.
Each delivery is logged with timestamps, locations, distance, and performance metrics.
Our platform captures expansive data of delivery activity, including pickup times, transit duration, completion rates, and driver performance. You’re given insight into what’s happening across every part of the final stage of the supply chain, as well as a reliable record of the work being done each day.
With this data, you can identify patterns or bottlenecks and then use the information to make changes to your processes that improve performance. Whether it is reducing failed delivery drops, shortening routes, or balancing the workloads of drivers, decisions can be based on reliable data on your e-commerce model.
LETA works with businesses across multiple African markets, supporting the last-mile delivery stage for e-commerce, retail, FMCG and food & beverage. We have a mixed user demographic of both fast-growing companies and large delivery networks that need reliable last-mile delivery performance for high order volumes and complex routes.
The platform is built to be compatible with different last-mile delivery models, including scheduled routes, on-demand delivery, or a mix of both. With a network of more than 5,000 vehicles and coverage that spans cities, towns, and regional areas, LETA helps businesses scale last-mile delivery operations as they grow. This can be done without replacing your entire delivery service or rebuilding processes as your order volume grows.
Last-mile delivery is the only point where e-commerce brands directly interact with their customers, so it has a big impact on a brand’s reputation. Delays quickly erode trust, whereas a great delivery experience leaves a positive impression.
LETA keeps customers informed with live updates and accurate delivery times to ensure that you give your customers a delivery experience that exceeds expectations as much as possible. Fewer delivery problems not only mean greater customer satisfaction, but also that fewer resources are spent on customer support.
Our role doesn’t simply stop once your last-mile delivery system is in place; we are always there to help with anything you need. We can provide onboarding support to help teams get started and use the platform with confidence. We also offer ongoing technical assistance for day-to-day questions, system changes, and performance optimisation.
Although we have expanded across Africa, LETA was founded in Kenya and has long-term working relationships with customers in our home country. We will continue to support your growth as much as possible and help improve last-mile delivery operations for your business.
Let us show you how On-Demand Deliveries can make your operations faster, clearer, and more scalable.
