Keep your products on every shelf, every day

In South Africa, if your product isn’t on the shelf, it doesn’t sell. Leta helps FMCG suppliers close distribution gaps, ensuring goods reach outlets on time and brands protect their share.

Built for high-frequency, multi-stop delivery

Retail distribution in South Africa is repetitive and high-pressure. Trucks make multiple drops across wide regions every day, and without software, the process quickly becomes inefficient. Leta optimises every run using live traffic and store priority data, generating and dispatching routes automatically, while your team tracks progress in real time from a single dashboard. The result: more deliveries per day, with less pressure to expand your fleet.

Smarter planning to prevent stockouts

Stockouts happen when deliveries don’t align with real demand. Leta helps you plan runs that match outlet needs, fill vehicles to capacity, and reduce idle time. That means fewer emergency restocks and better margins at scale.

Trusted by leading FMCG distributors

“Leta has transformed how we deliver Kingsmill Bread. With optimised routes, real-time tracking, and full visibility from a single dashboard, we’ve cut delivery times, saved significantly on fuel, and improved customer satisfaction. The onboarding was seamless, with the Leta team training every driver and logistics staff on the ground. Today, we run a more efficient operation and deliver fresher bread to our customers.” — Keval Shah, CEO, Kenafric Bakery

More Control. Less Waste.

When your planning is smarter, your stores stay stocked without overordering. Leta helps your team plan better shifts, reduce idle time, and keep deliveries flowing at the pace your business needs.

Proven Results in the Field

Grocery chains like Quickmart have cut delivery delays by 45 percent with Leta. That means better in-store availability, happier customers, and a delivery operation that keeps up with demand.

Retail & Consumer Goods In South Africa